About US

What Are The Benefits Of Our Service

Head shot of Erin Lane

My name is Erin Lane and as a results-driven Fractional CFO, I have a rich background in steering startups and SMB with an expertise in data analysis, strategic decision-making, and actionable insights. My professional journey is rooted in a commitment to accelerating financial progress while adeptly managing cash flow and runway challenges inherent in businesses at these pivotal stages.

At the core of my skill set lies a proficiency in data analysis, strategic decision-making, and delivering actionable insights. My track record demonstrates a dedication to providing informed and impactful support across financial, marketing, and operations analysis. Specializing in delving into complex data sets, I aim to contribute valuable insights for well-informed decision-making.

A key tenet of my professional philosophy is the seamless alignment of data analytics with organizational goals. I thrive on developing comprehensive churn analysis reporting and solutions that offer businesses a profound understanding of customer retention dynamics. Collaborative efforts with organizational leaders fuel my passion for delivering impactful insights.

Among my standout achievements is my pivotal role in contributing to a $100 million run rate at my previous organization. Crafting clear and concise financials, I’ve made a significant impact on internal decision-making processes.

As your on-demand CFO, I am here to walk alongside you every step of the way, whether you’re aiming to stabilize cash flow, expand revenue streams, or raise funds.

Beyond the realm of finance and data, I am proud to call Colorado home and in my free time I enjoy the creative arts, particularly painting and crocheting.