About US

What Are The Benefits Of Our Service

  • Clearer outlook on business at any point in time.
  • Models will be easy to edit and update as sales shift
  • Better cash flow management which may result in identifying wasted spend and areas to optimize.
  • Materials that can be used in discussions with investors or banks when future financing needs arrive
  • Stronger decision-making on debt and other such financing options. Help make sure they don’t over-lever and help avoid bankruptcy due to uniform financial decisions
Head shot of Erin Lane

My name is Erin Lane and as a results-driven Fractional CFO, I have a rich background in steering startups and SMB with an expertise in data analysis, strategic decision-making, and actionable insights. My professional journey is rooted in a commitment to accelerating financial progress while adeptly managing cash flow and runway challenges inherent in businesses at these pivotal stages.

At the core of my skill set lies a proficiency in data analysis, strategic decision-making, and delivering actionable insights. My track record demonstrates a dedication to providing informed and impactful support across financial, marketing, and operations analysis. Specializing in delving into complex data sets, I aim to contribute valuable insights for well-informed decision-making.

A key tenet of my professional philosophy is the seamless alignment of data analytics with organizational goals. I thrive on developing comprehensive churn analysis reporting and solutions that offer businesses a profound understanding of customer retention dynamics. Collaborative efforts with organizational leaders fuel my passion for delivering impactful insights.

Among my standout achievements is my pivotal role in contributing to a $100 million run rate at my previous organization. Crafting clear and concise financials, I’ve made a significant impact on internal decision-making processes.

As your on-demand CFO, I am here to walk alongside you every step of the way, whether you’re aiming to stabilize cash flow, expand revenue streams, or raise funds.

Beyond the realm of finance and data, I am proud to call Colorado home and in my free time I enjoy the creative arts, particularly painting and crocheting.

As a seasoned financial executive and entrepreneur, Sutton has a proven track record of leveraging financial insights to drive business growth, streamline operations, and empower organizations to reach their goals. From startups to businesses generating $100M+ in annual revenue, his career has been about translating complex financials into actionable strategies. With titles ranging from VP of Finance to CFO, as well as founding his own remote accounting firm, he has successfully…

  • Revitalized company profitability by spearheading strategic financial and operational initiatives.
  • Streamlined financial processes to boost efficiency and transparency.
  • Implemented cutting-edge systems to enhance accuracy and decision-making.
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